Everything you need to know about Google Tag Manager.

In this article, we want to talk about Google Tag Manager training. What is Google Tag Manager, why should we use it, should every digital marketer learn how to use it, and what makes it different from Google Analytics? These are all questions that need to be answered. Consider this article a complete and comprehensive reference.

When learning Google Tag Manager, the abovementioned questions are almost always asked. We decided to meet each one individually and inform them of our plans. Google Tag Manager (GTM) will be explained in detail in this article.

Google Tag Manager is a free tool that Google offers to manage tags, but what exactly is it? A title is a unique JavaScript code that passes data from one device to another while having specific properties. Consequently, we use Google Tag Manager to add, edit and remove tags from the website. For example, we want the website to install Google Analytics. To do this, we can use Google Tag Manager as a shortcut or add the Google Analytics JavaScript code directly to the coding section of the website.

Why is Google Tag Manager functional?

Once you figure out how to use Tag Manager, you’ll be successful. It is optional to refer to the team’s technical expert to measure any element on the website or other application pages. Own the creation, testing, and publishing of tags. You are under no obligation to generate PDF download events, click on various website buttons, open links, or make purchases. So you can record all user actions on a website or in an app using Google Tag Manager.

Google Tag Manager makes it easier to identify the type of data sent to Google Analytics.

Using Google Tag Manager, there is no need to generate additional code to create tags. As a result, the site loads faster.

Google Tag Manager allows for quick and hassle-free tag creation and testing.

The user interface for Google Tag Manager tag debugging and testing functionality is excellent.

What is Google Tag Manager?

Marvel movies are my favorite. For this reason, I chose to introduce Google Tag Manager using the character of Thanos and other children of the Avengers. If you’ve seen the Infinity War movies, you know that Thanos went door to door looking for the Infinity Stones to cover his legendary gauntlet. He could wipe out half the world’s population in one blast with that glove, among many other amazing things. Google Tag Manager is like Thanos and his infamous gloves. The tag collects various tools, Google Analytics, and Google Ads. and combines them.

Why should we use Google, Tag Manager?

The answer to the question of whether you should use Google Tag Manager or not is a resounding yes. Use Google Tag Manager without a doubt. Google Tag Manager enables you to get more accurate data from Behave as visitors as a website owner, online business manager with the website, and digital marketer who manages click ads, SEO, and even content. Gain. Measuring user behavior on websites and apps is only possible with Google Tag Manager. As a result, setting up a Google Tag Manager account and linking it to your website should be on your to-do list when starting a website.

Who should learn Tag Manager?

If you want to become a digital marketer without constantly asking a technical team to add code or tags to your website, learn Google Tag Manager. The following people should know how to use Google Tag Manager in general.

Site SEO expert

Expert in click-based marketing

executive marketer

Website manager.

Digital marketing consultant

How to use Google, Tag Manager?

Using Google Tag Manager by digital marketers allows them to track website activity. In Google Tag Manager, this is known as monitoring or leaving. As a result, this English word often appears in the rest of the article. For example, if you want to know how far site visitors have navigated after entering the pages of your site or seeing a specific part of the page, use Google Tag Manager.

Another picture is the process of selecting different buttons. For example, we can use Google Tag Manager to determine how many people visited the course page and clicked the button to view the course.

Read this post: Viral marketing

Google Tag Manager and Google Analytics are two different things.

These two tools have entirely different uses. When you create a tag in Google Tag Manager, you receive various information from your website in Google Analytics, some of which are generated and obtained with the help of Google Tag Manager. Although these two tools are different, using both at the same time will significantly help your digital marketing department improve.

Is it easy to learn Google Tag Manager?

In its introduction, Google talks about the ease, comfort, and reliability of using GTM. He overstated the situation a bit. For those new to digital marketing, using tools like Google Analytics and other online marketing tools can be confusing. Google Tag Manager However, to fully understand the features of the device, you need to be familiar with several Google Tag Manager and digital marketing terms. Therefore, learning Google Tag Manager from the beginning is a challenge. But anything is possible with enough time and effort.

To create a tag, create a trigger, and select a variable, you need a variety of technical knowledge and familiarity with standard terms and expressions in Google Tag Manager. All these points will be fully covered in the Google Tag Manager training course.

Without a doubt, the ease of use of the Google Tag Manager panel is one of the most talked about aspects of tag management. After mastering the tag manager, you will have no problem controlling the flow of tags. Google tries to create a pleasant work environment with tools like Google Analytics, Tag Manager, and AdWords.

How does Google Tag Manager work?

For example, I’m curious how many people (i.e., site visitors) clicked the green “View Course” button on the Matrix Digital Marketing course page. To do this, I first need to create Google Tag Manager. After installing the tag manager on the website, I need to create a tag for the course view button (that is, set a series of conditions so that page visitors click only this button). Once that’s done, I test the tag to see if it works as intended before publishing it.

Learn how to use Google Tag Manager.

As we move into the Google Tag Manager Panel tutorial, we’ll discuss how to set up Google Tag Manager, install it, create events and tags in Google Manager, and discuss the terms of Google Tag Manager. The rest of the Google Tag Manager tutorial is more suitable for newcomers and those who want to familiarize themselves with the tool. To avoid confusion for those just starting this journey, I will write the gym (short for Google Tag Manager) guide in simple language.

Features of Google Tag Manager

As mentioned earlier, Google Tag Manager is a tool for managing site tags. There are three main sections that makeup Google Tag Manager. You can read more about each of them in the following sections. Start with the title first, then move on.

What does Google Tag Manager mean?

A tag is a piece of JavaScript code with unique properties that exchange data between two different tools (such as Google Tag Manager and Google Analytics). For example, a Google Tag Manager tag is a piece of code added to a website that contains Google Tag Manager account information that enables Google Tag Manager to retrieve information from the website.

For example, the Google Ads tag is a code added to the website as a tracking code so that anyone who visits the site through Google’s advertising campaigns can record their information. The same Google Analytics tag transmits site data to Google Analytics.

Google Tag Manager factors and variables.

In addition to tags, which are JavaScript codes or tracking pixels (used to collect and store data), Google Tag Manager also provides us with variables and triggers.

Triggers: Google Tag Manager knows when to activate tags based on trigger conditions.

Variable: Additional Google Tag Manager data is used to specify the exact setup and tag types.

To activate tags, we define triggers, which are conditions. It is called: Fire. For example, all elements are activated, a form completion is activated, and a page view is activated. With the help of each of these triggers, we can determine when the tag will be fired.

Variables are additional information that enables us to activate the tag. For example, if we create a click tag and select the course view button as the trigger, we can now use one of the click details as a variable, such as click classes, click elements, click IDs, or click text.

If you have mastered these three components of Google Tag Manager, the rest of the tutorial will be simple. However, if you are confused at first, you should seek help from someone knowledgeable about technical programming.

You’ll need to provide a few basic details to set up Google Tag Manager on your website and receive a JavaScript code or tag.

In this step, you can choose the name of the Google Tag Manager account. You can also select the type of web usage and enter the website address. After that, you can create a new Google Tag Manager account by clicking the Create button and agreeing to the terms of service.

Placing Google Tag Manager on the website

Now the website javascript tag should be added as the third step. The title will be displayed in a window when you enter the Google Tag Manager environment. However, if this doesn’t happen, you can view the code by clicking on the Google Tag Manager ID in the top bar.

As mentioned in the code instructions, one code should be placed in the head section of the site, and the other should be placed in the body section. Ask the web site’s technical support staff to do this for you if you have access to them. Set the codes to be placed in the designated places. But if you need a technical team and you monitor the site yourself, you should go to the root of the site and insert the codes.

❌If you already have a WordPress site, you can save the WordPress theme by visiting the site viewer and skin editor, inserting the appropriate codes in the head and body sections, and saving. However, if you don’t want extra code in your skin, you can use a variety of Google Tag Manager plugins.❌

WordPress plugin for Google Tag Manager 〽️

Google Tag Manager for WordPress is a plugin that you can use to install and configure Google Tag Manager on your WordPress website. Put the Google Tag Manager ID in the plugin settings after downloading from the repository.

You can find your GTM ID in one of two ways. You can search for it in the Google Tag Manager code or tags or copy it from the white bar of the Google Tag Manager panel and paste it into the Google Tag Manager plugin.

Google Tag Manager is activated on the website.

The Google Tag Manager tag must be published after it is added to the website. It is essential to keep in mind that the work is only complete with printing the label.

Go to the Google Tag Manager home page and press the submit button to publish the Google Tag Manager tag to the website. Now a window will open asking you to explain the conditions. Before hitting the publish button, you can type the justification for posting the code in English.

Tag Assistant by Google.

You can use a browser extension called Google Tag Assistant to verify that the Google Tag Manager is now correctly placed on the website. With the help of this plugin, you can determine whether the tags are correctly or incorrectly placed on the website pages. After downloading this extension or extension from the Chrome extension page, a blue label will be added to your browser.

You should now visit the website where Google Tag Manager is installed. Click on the Google Tag Assistant plugin to open a small window simultaneously. Enable and Record options are presented to you in this window.

Use the record button to confirm that an event is accurate on the website. At the moment, we are not involved as a result of the fact that our tutorial focuses on Google Tag Manager tag verification. To enable Google Tag Assistant, click the Enable button. Now you have to wait for the page to refresh once more. After the page has finished loading, click the extension icon to view the list of page tags.😍 

A green or blue checkmark will appear if the item tag is placed correctly. However, if the mark is red, it is likely that the label is outside the head or body or that not all tag parameters have been applied to the site. As a result, you should review the instructions again and carefully.

Install Google Tag Manager for Google Analytics.

Now that we have made sure that Google Tag Manager is appropriately installed, another task related to Google Tag Manager is to install Google Analytics with Google Tag Manager.

We have two options for installing Google Analytics on the website: directly insert the Google Analytics tag in the site code header or Google Tag Manager. Using Google Tag Manager is usually easier. For this, we only need the Google Analytics global ID.

Go to Google Tag Manager and remove the Google Analytics ID from the section containing the tracking code for Google Analytics. Click on the Google Tag Manager Variables tab and select the new option.

5We want to introduce Google Tag Manager with Google Analytics ID. We must create a variable in the newly opened window. Make Google Analytics settings based on the photos below, and after saving the variable, you need to press the send and publish buttons again.

Then, check the accuracy of the Google Analytics tag using the Google Tag Assistant.

How to use Google Tag Manager to create tags

Google Tag Manager is used to insert several tags, including Google Ads remarketing tag, conversion tag, optimization tag, Hottrader tag, global tag, and Google Analytics 4 tag. In addition, Google Tag Manager can insert tags such as Gavitino live chat tag or Yektan advertising networks in Iran.

To create a tag, select it from the tags menu and customize its settings according to the type of tag you want. Watch the video tutorial on setting up conversion tracking to learn how to create labels in Google Tag Manager.

In Google Tag Manager, how to create an event.

Creating events is another use of Google Tag Manager. The purpose of this event is to monitor the behavior of site visitors. For example, we may use Google Tag Manager to learn how far a visitor scrolled down the page, whether they clicked a button and other information.

Scroll tracking the development and scroll tracking in Google Analytics is another frequently used event in Google Tag Manager. How to scroll twerk is fully explained step by step in the detailed article I wrote. Please read my video article to learn how to enable scroll tracking on a website page:

Google Tag Manager Terms.

People who want to learn Google Tag Manager usually encounter a lot of words and terms that confuse them at first. Similar things happened to me. Memorizing these words was so challenging that I had to start over for several weeks.

So, it’s normal for anyone to feel the same way. These terms are covered in the essential Google Tag Manager glossary. However, I will summarize these conditions here. However, I suggest you go there after reading this article.

Google Tag Manager container.

In Google Tag Manager, “container” refers to a place or container used to store and manage site tags. Each container has a unique Google Tag Manager code.

The container’s ID (Container ID) starts with GTM and acts as a proxy for the Google Tag Manager ID.

Label type: Label type.

The most popular tags in Google Tag are Google Analytics Tag, Google Analytics 4 Tag, and other tags that have a manager and contain bits of code representing a number of different pieces of information.

A trigger: a trigger.

The label is selected and lit by the trigger. To activate the tag, we set a set of criteria or instructions called triggers.

Release tag: Post.

We need to publish the tag after the trigger or modification is done. We use the send option to post a title in Google Tag Manager. After writing a summary of our Google Tag Manager work, the print option is selected. We usually say: The tag was issued to indicate that the label has been added to the website and is operational.

Debug Google Tag Manager.

We must use the preview option to test Google Tag Manager tags and triggers. This button will take us to the debug page after clicking on it. Every change can be instantly viewed and tested for performance in the Google Tag Manager debug console. Usually, when we want to try tags, we recommend getting a debugger from the tag manager.

What details should we focus on to learn Google Tag Manager?

To learn Google Tag Manager, you need a basic understanding of programming concepts and terms. Depending on your experience as a digital marketer or developer, Google Tag Manager also offers educational content.

Take the time to learn Google Tag Manager. Always keep up with current events by reading. If you know Google Tag Manager, remember that everything is still ongoing. Google Tag Manager often has problems with no clear solution, so you should look elsewhere and consult with experts in the field. You may need to review what you already know because you may have forgotten it.