money

Customer segmentation

What is customer segmentation, and what does effective segmentation look like?

By segmenting your customers, you can increase the effectiveness and focus of each department in your company. Businesses often deliver a targeted message that resonates with each distinct customer. Dividing the audience into separate segments helps to personalize each customer’s message through different messengers. This article aims to teach business owners and marketing professionals how …

What is customer segmentation, and what does effective segmentation look like? Read More »