The best way to use Google AdWords in SEO

Have you ever used online advertising methods to increase traffic and sales for your online business? Google AdWords is one of the online advertising methods that help you attract targeted audiences. Google AdWords works just like SEO and can expose your site to users’ searches with desired keywords. But can Google ads help increase Google results? In this article, we want to examine the concept of Google AdWords and six ways to improve the SEO results of the site through it.

Google AdWords or Google ads in plain language!

Google AdWords is Google’s click advertising service that helps businesses a lot in advertising! In fact, with the help of this service, you can get to the first rank of Google with your desired keywords. Google ads are displayed on the same page of users’ search results. In this service, you pay for every traffic that Google attracts for you, and targeted traffic will be drawn as long as your advertising campaign is charged and you have set it in active mode. This advertising method has a significant advantage:

The great advantage of this method is that your ad will be displayed on the exact page the user searched for. For example, suppose you have a website for selling sports shoes and want to attract its target audience with the help of Google AdWords. Your ad will appear on the results page for “shoes.” Your ads will be shown to those who need the product and have searched for it. This issue allows you to experience excellent sales, which is essential for any business.

Is Google AdWords the same as SEO?

One of the critical questions that arise for users is whether Google AdWords is the same as SEO. SEO is a time-consuming process. To raise a site with SEO, you spend a lot of time and money is required. To get it to the first page of Google. Even when you reach the first page of Google, you still need to spend time and money to get the first link. Even more interesting is that even if you go the first rank on the Google results page, you still have to set aside a budget to keep your site at the same level. So SEO is a time-consuming process and requires a strong strategy.

While Google AdWords is available immediately, you create and charge your campaign. In fact, with Google AdWords, it is enough to enter your desired keywords in the campaign, and by paying for it, you will see your ad displayed on the first page of the search results page for your chosen word. A Google AdWords campaign is active as long as your campaign is charged, but in SEO, if you reach the first page of Google, you are there for free until your competitors take your place. Therefore, SEO and Google AdWords are expensive, and it is better to use them together to get the best results.

How to use Google AdWords for SEO growth?

Now that you are familiar with Google AdWords and know how it differs from SEO, you may want to see how it affects site SEO growth. First, you need to know that SEO and Google AdWords have no direct effect on each other! If you are using Google AdWords to improve your site’s SEO, it is better to forget it; Because it will not be of any direct benefit to you. You can only use its indirect benefits. In this part of the article, we want to examine six ways to use Google AdWords in the SEO of the site to get the best results:

1. Help to brand to attract more traffic

Are you familiar with the importance of branding? Branding means how well users know your brand. How important do you think branding is, and how important is it for users? We must say that branding is an essential part of any business. To better understand the issue, suppose you are buying a product on the Internet, and several online stores have it. One of them is Amazon, which has many years of history, and its brand is well-established among users. In such a situation, Amazon chooses many users because of its strong branding.

Branding has a significant impact on SEO! With the help of Google AdWords, you can put your brand name in front of users’ eyes, making users know you over time. In this case, traffic will be created for you through Google AdWords and SEO. Suppose that after some time, your site has been ranked in Google, and users remember your site name and enter the site. Google AdWords creates branding and can ultimately have a significant impact on attracting more traffic to your site.

2. Getting motivated to improve the site’s SEO status

When you run a Google AdWords campaign, Google provides you with reports about the campaign. These reports help you to get excellent information about your campaign and to optimize your subsequent campaigns to some extent. One of the issues that can be seen in the report is how much users use Google in their field of work. You can find out how much the search for keywords related to your lot of work has been, and this issue becomes a powerful motivation to work on the site’s SEO.

In fact, with the help of Google AdWords, you get to know the search rate of your field of work and get motivated to SEO your site. However, remember that SEO in some highly competitive keywords will be very time consuming and may take more than one year. In such a situation, you should continue SEO. Of course, this is related to some keywords! Some keywords reach the first page of Google in less than two months and generate sales for you in the first month.

3. Increasing the click rate of the Google AdWords campaign

Another way that Google AdWords can help SEO growth is by increasing clickthrough rates. First, you need to know that a high CTR means that your ad is well-written! It shows that the users who need it are well-convinced and engaged. The higher the click rate, the more optimal the advertising campaign is. Many factors can help increase the click rate of a Google AdWords campaign.

When you run a campaign, you should always check its reports to see if the clickthrough rate is not correct and to make changes to your campaign. To be able to create the best campaigns, we suggest using a professional digital marketing agency so that you can launch an optical drive. Also, there are three essential tips for creating a high clickthrough rate, which is:

· Use appropriate titles

Use the right titles as your first step to increasing clickthrough rates! In fact, with the help of the correct title, you can easily attract the opinion of users, and they will enter your site. A good headline means that it can capture the user’s attention, tell them their need, talk about the benefit of using your business to fill that need, and finally, be able to convince the user that your business can create the best results for you. So always try to choose the correct titles to get the best results.

Stimulating the need of users

Another thing that has a significant impact on increasing the click rate is stimulating the emotions of the users! If you can understand the user’s need well, you can enable the user about your product. For example, you can tell them they may face grave harm if they do not use your product. Of course, one of the issues is that the number of characters in the title is limited, and you have to be very creative to fit all these things in a small number of words. Creativity is always the trump card of advertising, and you should be able to use it well.

Constant optimization of the advertising campaign

Another issue that impacts increasing your campaign’s click rate is the constant optimization of the advertising campaign. It would help if you constantly analyzed your campaign and optimized it. Because the active campaign means the loss of your budget, if it doesn’t work, this happens twice, and you can’t recover the lost capital in this sector.

4. Helping to improve the local SEO of your business

Some businesses offer their products and services in a specific geographic area for whatever reason! For example, you may be a technical repairer of household appliances. In this case, you can provide services only in the same city and place of your residence. For example, if you are in Mashhad, you cannot repair the equipment of people who live in Tehran. In such a situation, local SEO will help you. Local SEO enables you to find people in that area who need your services and offer them your services.

With the help of Google AdWords, you can choose the title of your ad in such a way that the users of such areas are attracted. Of course, in Google AdWords campaigns, you can specify to whom your ad will be shown. For example, you can specify that your ad will only be delivered to people who live in your city. Also, if you have local data, you can use other local advertising methods besides Google AdWords. Finally, you can see which people, even in your area, brought you the most revenue to use in your subsequent campaigns.

5. The possibility of finding the backlink list of the first rank sites

Another thing that you will face with Google AdWords is that you are at the top of the user’s search results page, but the truth is that you are paying for it. Only as long as you pay your campaign is active and ranks first in Google. As soon as the charge of your campaign is over, you will lose the first rank in Google, and in this case, you will have to pay a fee or ban it. In such a situation, some sites are Google’s first rank due to SEO and do not pay any hefty fees. How can we get to the first page of Google?

One of the essential things that significantly impact reaching the first rank of Google is the site’s backlink. If you have strong backlinks, you can get to the first page of Google, but if your competitors’ backlinks are more robust, it won’t be easy. To know that you are creating the proper backlink for your site, it is better to find the backlink list of sites that rank first in Google and put your site’s link in it. You can easily compete in the link-building section and reach the first page of Google. Of course, be careful to make permanent backlinks! Because their removal will have a very negative impact on your site’s ranking.

6. The possibility of using Google AdWords instead of SEO until the site’s natural rankings improve

You must have realized by this point in the article that Google AdWords charges you, but you will reach the first page of Google immediately! Although SEO is a complex process, and it may be costly and time-consuming to get to the first page of some keywords, Google AdWords will bring you to the first page of Google at a low cost. You can reach your target audience easily. attract. One of the advertising strategies that many businesses use is to work on SEO. Until the site gets to the first page of Google, use Google AdWords to be on the first page again.

Many businesses have great SEO but still, use Google AdWords. There are many reasons for that! For example, they may be first in many keywords but not in others. In this case, they use Google AdWords to get the best results. If you are working on SEO but have yet to reach the first page of Google, have an active campaign and use Google AdWords in the best possible way. The exciting advantage of Google AdWords is that you can create a campaign with any budget.

Conclusion

Google AdWords is one of the most attractive and valuable Google services for SEM search engine marketing, which you can use to bring your desired keywords to the first positions. If you intend to use SEO services to reach the first page of Google, it is also better to use Google AdWords. In this case, you can attract traffic and get the best results as long as your keywords reach the first page of Google. In this article, we have reviewed Google AdWords and the ways it can be used to influence SEO. In order for us to fully assist you, please feel free to ask any questions you may have in the comments section.